When you talk with someone about social media, Facebook and Twitter are sure to come up, but YouTube is one network that is often forgotten about, even though millions use it everyday. One of the greatest public relations success using this medium is the pop rock band OK Go.
While their albums aren’t top-sellers, and they may not play the largest gigs, these four guys are YouTube gods. After posting a dance practice video of a lip-syncing routine they were polishing for a Soul Train like program in Chicago, the video and the internet made these guys famous. One of their biggest hits on YouTube itself is the video for their song “Here it Goes Again,” in which the band makes crafty use of some treadmills to create a truly unique performance. Within the first day of that video being posted, it had close to a million views.
In a 2010 interview conducted by the social media news site Mashable OK Go frontman Damian Kulash mentions actually reading viewers’ posts on the videos, and that the thrill of their success doesn’t just come from the amount of viewers, but rather the absence of a middle-man between the band and their audience. The relationship is much closer than other bands have with their followers.
The audience is greater than that of other bands too, because not only does their music reach fans of their style of music, but also anyone who enjoys watching amusing videos online? According to MarketingPilgrim.com “49% of people are watching videos daily for an average total of seven hours per week per person.” To open up your consumer base that much is HUGE, and would please any company executive.
While the videos don’t really make the band much money, the exposure and closeness with the audience is something that most bands and companies long for, making OK Go’s YouTube usage a major success story, and possibly the greatest social networking marketing of all time.
Please Click here to check out OK Go’s YouTube channel.
For more relatable reading on OK Go and there PR success, please go to http://www.reelseo.com/youtube-revenue-ok-go/.